At the heart of Untra Studio, two souls share a relentless drive, united by a vision for smarter and sustainable businesses.

Pelle's journey started in the energetic world of creative agencies, where he was at the forefront of developing innovative products and services. However, a growing frustration with companies failing to weave these innovations into their core operations led him down a new path: the intricate art of business design.

Anna's story begins amidst the finesse of arts and technology, although her trajectory took a profound turn towards sustainability. Through a systems-of-systems lens, she comprehended the need for an ecologically-centered perspective where nature isn't just a backdrop, but a central figure, and humans play an integral part in this vast ecosystem.